1. Acru
Build your base
Start with your cards, balances, and travel goals. Get a useful foundation before committing to another card or a transfer.
How Acru works
Build toward better trips, from what you earn to exactly how you redeem.
Acru is a points strategy and award-travel platform built around the full travel-rewards loop. Start with your cards, balances, and travel goals. Use Acru Pro for ongoing guidance as those inputs change. Use Acru Max when you travel consistently and want a human-reviewed strategy that connects what to earn now with the exact award redemption to take later.
Who this is for
For travelers who want to use transferable points deliberately without paying a full-service booking fee every time they take a trip.
What you get
- A clear path from card strategy to a specific award redemption
- Acru Agent support for points, transfer partners, and award-search decisions
- A way to choose a tier by the help you need, not by a vague promise of maximum value
- A comparison of Acru with full-service award booking
What it does not include
- Pressure to transfer points before you are ready to book
- A requirement to share loyalty-account passwords
- A guarantee of award availability or a claim that points always beat cash
How it works
- Build the foundation: add the cards, points, and travel goals that matter to you.
- Make everyday decisions with context: which card to use, which points to protect, and when an award option is actually good.
- Bring in human review for a specific trip when you want a ranked, bookable plan instead of doing the final research yourself.
The Acru progression
2. Acru Pro
Run your strategy
Keep card, spending, transfer, and award decisions connected as your wallet and travel plans change.
3. Acru Max
Run the full loop
For consistent travel, connect your earning strategy to human-reviewed, bookable award plans and exact booking steps.
Choose the level of help by the decision you are making
| Question | Acru | Acru Pro | Acru Max |
|---|---|---|---|
| Best starting point | You are building a points foundation | You make points decisions throughout the year | You travel consistently and want the path from earning to redemption planned |
| Card and spending strategy | Starter guidance | Ongoing personalized strategy | Everything in Acru Pro |
| Award-search help | Self-serve searches | Acru Agent research and planning | Human-reviewed, decision-ready options |
| Transfer path, taxes, and fees | Context to evaluate them | Guidance for your trip decisions | Included for each recommended option |
| Final booking | You book directly | You book directly | You book directly |
| Human review for a specific trip | Not included | Not included | Ongoing Expert Award Plans, tied to your strategy |
Make the choice by scope
Use Acru if…
you want to understand your starting point and search award travel yourself.
Choose Acru Pro if…
you want a living strategy for the cards, spending, balances, and travel decisions you make throughout the year.
Choose Acru Max if…
you travel often enough to want one connected strategy: what to earn, which points to protect, and the strongest realistic way to redeem them for each important trip.
Choose full-service booking if…
you need a provider to issue tickets or manage account-level booking work. That is a different service, and often a different fee model, from Acru Max.
Keep exploring
Frequently asked questions about how Acru works
How does Acru work?
Acru starts with the cards, points, and travel goals you already have. It helps you make better card, transfer, and award-search decisions; Acru Pro adds ongoing strategy, and Acru Max connects that strategy to human-reviewed award plans for consistent travel.
What is the difference between Acru and Acru Pro?
Acru gives you a starting foundation and self-serve help. Acru Pro is for ongoing, personalized points strategy across your cards, spending, balances, transfer partners, and travel goals.
What is the difference between Acru Pro and Acru Max?
Acru Pro is ongoing strategy for people who want to make better decisions themselves. Acru Max is a separate top tier for consistent travelers who want Acru to carry that strategy through to human-reviewed, ready-to-book award plans.
Does Acru Max book flights for me?
No. Acru Max researches and recommends the strongest realistic award options, then gives you booking steps. You keep control of your loyalty accounts and make the final booking directly.
Is Acru Max an award booking service?
Acru Max is an award-planning service rather than a full-service ticketing agency. It is designed for travelers who want expert trip research without handing over account access or paying for someone else to book every flight.
When should I use Acru Max instead of doing it myself?
Use Acru Max when you travel consistently and want help both before and at redemption: what to earn, which points to protect, and a human-reviewed recommendation when it is time to book.
Should I pay cash or use points?
It depends on the cash fare, points required, taxes and fees, your balances, and what you plan to do with those points next. Acru helps make that tradeoff explicit rather than treating the highest theoretical cents-per-point value as the automatic answer.
Which Acru plan should I start with?
Start with Acru if you are building a foundation. Choose Acru Pro when you want ongoing strategy for your cards and points. Choose Acru Max when you travel consistently and want strategy from earning through the final, human-reviewed redemption plan.
Can I use Acru if I am new to points and miles?
Yes. Acru is designed to begin with the cards, balances, and travel goals you have now. You do not need to know every airline partner before getting a useful strategy.